Industrial automatic labeling system for the completely enveloping application (D-wrap) of products of quadrangular or rectangular format. The Automatic labelling system can be configured with different models (label applicator or print apply) depending on production need and equipped with alarms, controls and different types of printing modules to print any codes, variable data and images. The systems provide different production speeds, in standard, customized or tailor-made configurations Thanks to the modular design of the labeling machine, it is possible to integrate other label applicators for additional label application on the same product The industrial labelling machine can be used both offline or online connected to other packaging machines (e.g. filling machines or thermoforming machines) and able to satisfy any productivity requirement from 10 up to 50 products per minute. A single label applied on all four sides.